Artwork in Hotels After COVID
By Hay Hay Design
11/09/2023
The COVID-19 pandemic has undoubtedly reshaped countless aspects of our lives, leaving an indelible mark on every industry, including hospitality. As hotels cautiously navigate the post-pandemic era, it is becoming increasingly clear that artwork plays a pivotal role in the way guests experience and connect with their surroundings.
Acknowledging the evolving needs and sensibilities of travelers, hotels are now reimagining their art collections to reflect the transformative nature of the times. The artwork in hotels after COVID is not merely decorative; it begins to tell the profound story of our resilience, unity, and hope in the face of adversity.
One of the most notable shifts is the increased emphasis on local and community-driven artwork. Hotels are actively seeking to collaborate with regional artists, showcasing their unique perspectives and capturing the essence of the immediate surroundings. This shift not only supports local creatives but also fosters a sense of place and authenticity, immersing guests in the cultural tapestry of the destination.
Another noteworthy trend is the integration of healing and wellness themes into hotel art collections. COVID-19 has magnified the importance of self-care and mental well-being, prompting hotels to curate artwork that provides solace, tranquility, and inspiration. Paintings depicting serene landscapes, soothing abstracts, and nature-inspired photography are now thoughtfully displayed to create a calming environment for guests seeking much-needed respite.
In addition to the conscious selection of artwork, hotels are reimagining the way guests engage with art through technology. Augmented reality (AR) and virtual reality (VR) interfaces are being utilized to deliver immersive and interactive experiences. By using their smartphones or hotel-provided devices, guests can embark on virtual art tours, gain insight into the artists' creative processes, and even purchase artwork to take a piece of their stay home with them.
As we venture further into the post-COVID era, the artwork within hotels will continue to evolve. It will embody and reflect our collective journey through a time of crisis and renewal, serving as a testament to the strength of the human spirit. By embracing local talent, promoting healing and wellness, integrating technology, prioritizing sustainability, and using installations to incite dialogue, hotels are creating artistic landscapes that connect, inspire, and leave a lasting impression on guests for years to come.
Hay Hay Design is committed to providing exceptional art solutions to hotels worldwide. Please contact us for all your hotel art needs.